Website Design

Projects as UT Southwestern Director of Digital Experience

2020 – 2022

Academics & Research

• Celebrating Breakthroughs Together
• Clinical and Translational Science Award (CTSA) Program
• Department of Emergency Medicine
• Department of Pediatrics
• Diversity & Inclusion at UT Southwestern
• Events by Localist
• Graduate Medical Education
• Newsroom
• O'Donnell Brain Institute
• Office of Faculty Wellness
• Office of Institutional Equity & Access
• Office for Technology Development
• Pathways – The Power of Philanthropy
• Postdoctoral Scholars
• Simmons Comprehensive Cancer Center
• Year in Review
  

For Employees

• Campus Services
• HR Resources
• Information Security
• Sponsored Programs

Education & Training on UTSouthwestern.edu

With the user experience goals to be innovative, dynamic and unparalleled, we have reshaped the following sections of Education & Training on UTSouthwestern.edu:

• Main Education & Training landing page
• Medical School landing page, Admissions, and Degrees & Pathways
• Graduate School landing page & Admissions
• School of Health Professions landing page & Admissions
• Student Support
• Dallas Life
  

By incorporating UX activities such as user interviews, surveys, card sorting, user task analysis, user journey mapping, prototyping, and qualitative usability testing, we've been able to significantly improve the user experience of these website sections. In addition, we've raised the quality of the content to adhere to best practices of web writing and to deliver to the user's immediate "What's in it for me?" assessment.

Visual Guide to Recovery

The www.VisualGuideToRecovery.com project is a responsive website compilation of recovery resources built in Webflow. I am particularly excited about the interactive conceptual pieces on Boundaries and Safe People.

The Light House Station Maternity Home Website

The www.thelighthousestation.org is a responsive website built in Webflow. The basic website design process included:

• Initial Client Interview
• Scope Document defining the overall objective, target audience, project deliverables, known exclusions, look & feel objectives, timeframe and cost
• Content development and discovery
• Logo redesign
• Wireframing (See sample wireframes: Home Page, About Us Page, Wish List Page, Contact Page)
• Customize responsive website template with client's preferred look and feel for color palette, type, and imagery
• QA testing of the site for key use cases on desktop, tablet and mobile

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Tracy Payton Watson's Counseling Website

www.TracyPaytonWatson.com is a responsive website built in Webflow.

EveVenture Main Site

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